Welcome to our Retail Solutions – Retail Insights eNewsletter!

The end of the year is here and we are ready for the holiday season and the new year’s resolutions!

Welcome to this very exciting December 2017 edition of the Retail Insights eNewsletter! A quarterly publication sent directly to your email inbox!

There have been some exciting things happening in the last few months that are leading us into the new year. In this issue, you will find important information about our Powered Locally™ campaign and its many benefits for your business operation. Also, social media has become a very useful tool in business overall. Learn how you can benefit from taking part in this space and kick start the new year with new, exciting goals. Want to attract more millennials? Check out the article from NACS and also learn from what one of our Cenex-branded stores is doing to attract customers and retail employees at their newly open Travel Plaza in Montevideo, MN.

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Cenex Buyers Fair is now CENEXPO!

CHS is excited to announce CENEXPO 2018, previously known as Cenex Buyers Fair.

Over the past few years, this event has provided the opportunity to bring together Cenex retail operators and preferred vendors for a day of buying and selling. Even though this continues to be a very important offering, CENEXPO has evolved into a more holistic and robust event that intentionally provides networking opportunities, a relationship building environment and more personalized learning opportunities to increase your business operation.

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Powered Locally

By: Mark Vanderlinde, Marketintg and Advertising Manager, CHS Energy

One of the biggest perks of being a Cenex® retailer is that you can take advantage of Cenex’s national advertising campaign. Last year, the Powered Locally campaign drove consumers to their local Cenex retailers through television, radio, print and digital and through event outreach, just to name a few. We owe it to you, our retailers, to build a strong brand that ensures your ability to power communities well into the future. These resources are designed to help you do just that.

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How Social Media Can Grow Your C-Store Sales

By: Kirk Possehl, Optimize Social Media

Your customers are already on social media. You have two options, connect with them or neglect them.

Consumers are turning more and more to the web for pricing information, community involvement and entertainment from their favorite businesses. Plus, people go online first when they are looking for a convenience store near them. It doesn’t matter if you’re in a rural area with less than five thousand people or a big city with a million, you should be active on social media if you want to build better relationships with your customers. It’s not just young people on social media anymore either! 35% of US adults over 65 are on Facebook in 2017 and baby boomers are one of the fastest-growing demographics on all social media platforms, as those users are looking to connect with old colleagues, childhood friends or family members.

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Learning for the success of the brand new travel plaza in Montevideo, MN

Farmers Union Oil Company has been serving their community for more than 80 years. They offer fertilizer, fuel, LP, auto services, two agronomy centers and own two convenience stores and travel plazas in Montevideo and Granite Falls, MN. Robin Enevoldsen, among many other things, oversees the travel plaza and takes great pride in the accomplishments and culture of the business.

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20 Ways to Attract Millennials to your store

By: Bruce Horovitz, NACS Magazine (reprinted with permission from Erin Pressley, NACS VP, Publishing)

Click here to find out the many different ways you can attract millennials to your convenience store and why it is so important.


63%

of all shoppers see store associates as extremely important to retailers.

43%

of shoppers would not shop at a store if robots replaced human workers.

66%

of tech-savvy Millennials place the highest value on store associates.


Sources: ChargeitSpot. “Store Associate Report” polled over 600 shoppers via ChargeitShop kiosks across the country.